Trip.com Group, a leading global travel service provider, explored the future of the Attractions & Tours (A&T) sector at the Attractions & Tours Global Partners Forum, part of the Group’s annual Envision.2026 conference.
Held at the prestigious Shanghai Concert Hall, the event brought together partners, including attraction providers and travel-sector KOLs, to examine how technological innovation, experience enhancement, and global collaboration are reshaping the fast-moving travel and attractions industry.