AROYA Cruises, the first Arabian cruise line and a subsidiary of Cruise Saudi, a Public Investment Fund portfolio company, today announced a strategic international travel trade partnership with Lufthansa City Center International (LCCI), the international franchisor of the Lufthansa City Center (LCC) global travel agency network.
This partnership marks an important step in AROYA Cruises’ global distribution strategy, supporting the cruise line’s ambition to bring its “Remarkably Arabian” hospitality to new international audiences and strengthen its reach across key source markets.